For 12 years, Alibaba.com has been a significant platform for Tesunho, providing many opportunities to connect with global customers and grow our presence. It has been an amazing and rewarding journey, and we are deeply grateful for the experiences it offered. However, as Tesunho evolves, we recognize the need to adapt and focus on what aligns best with Tesunho's mission and strengths. The reasons for our decision to leave Alibaba.com are as follows:
Product customization
Online sales platforms like Alibaba.com prefer standard products. Tesunho's core strength lies in offering highly customizable radio communication solutions for diverse industries. This means that Tesunho explores various avenues to provide better customizable services rather than standard products.
Product innovation
The algorithms behind these online sales platforms prioritize trending and widely searched products. Tesunho has always focused on creating innovative products that may not yet be trending with end users, but hold great potential value for distributors and resellers.
Shift in platform audience
Since 2017, Alibaba.com, a wholesale platform, has increasingly emulated Taobao.com, a retail platform. This shift has attracted more end users rather than the distributors and dealers we aim to serve.
Efficiency in marketing investments
The evolving rules for product visibility and promotion on the platform no longer fit Tesunho's strategies. Among the wholesale marketing strategies we employ, the return on investment from Alibaba.com has steadily declined. This is largely due to the platform's growing focus on retail users rather than wholesalers.
As Tesunho grows, its strategy needs to evolve with the times. While this marks the end of our journey on Alibaba.com for now, it's not necessarily goodbye forever. Maybe one day we'll come back to Alibaba.com.
To Alibaba.com, thank you for the years of partnership, and we wish you continued success in your endeavors.
